7 Fresh Ideas To Improve Your Business A webinar of tips & strategies for high ticket retailers April 21, 2009 @ 5PM (Eastern)

Don’t just survive, learn how to thrive in today’s marketplace. We recently heard one retailer say “flat is the new up” when referring to their sales. But there are some simple, easy things you can do to make sure up is the direction you’re headed. In this fast-paced webinar, a panel of top marketing executives led by Tim O’Day, Executive Director of the University of Michigan’s Yaffe Center for Persuasive Communication, will reveal 7 proven ideas for increasing volume without increasing costs. Webinar panel includes: Sorry you missed the webinar. Lucky for you, we took thorough notes. Tim O’Day Tim is Executive Director of the University of Michigan’s Yaffe Center. He worked at Leo Burnett Chicago and as marketing consultant to Morgan Stanley. Click Here to see the white paper. Here are just some topics our panel will discuss: • Increasing sales without increasing your marketing budget. • Targeting exactly the customers who are most willing to buy now.  • Using the Internet to attract customers and create real sales. • New direct marketing ideas that give you the best results and biggest ROI. • Increasing sales without increasing your marketing budget. • Increasing sales without increasing your marketing budget Sondra Wellmerling Sondra has served as Marketing Director for two top 50 furniture chains and as head of marketing for Cross pens. Fred Yaffe Fred is CEO of The Yaffe Group and the founder of the Yaffe Center. He has worked with some of the top retailers in the country. If you are a CEO, CMO or any part of your company’s marketing team this could be the most productive time you spend on your business this spring. Every retailer in every business could benefit from these tips and tools, but if you are a furniture, appliance, electronic, automotive or other high ticket retailer, this webinar is a must see. Lisa Weber Lisa worked in all media from direct to digital and has headed up marketing teams for GMAC Bank, VW and Audi.   Michael Morin Michael heads up Yaffe Direct and specializes in database management/predictive modeling, direct marketing, CRM and strategic planning.     7 Fresh Ideas webinar brought to you by The Yaffe Group View the white paper now!